Target has teamed up with a number of notable organizations, including the ALA, to help encourage children and their families to read. By 2015, the company pledges to donate 500 million dollars to promote literacy throughout the country. Not only can individuals sign a pledge to read to a child, but the corporation also provides grant money (up to $2,000 dollars) to support literacy development initiatives in schools and libraries. I encourage you all to check out the site, and then pass the information on to your patrons and friends.
Visit their site here to learn more.