Tuesday, October 7, 2008

Barnes & Noble Bookfair

Jessica and I had the pleasure of having lunch with Kelley yesterday, and we were telling her about our library bookfair at Barnes & Noble over the weekend and how much fun we had! She asked if I'd post something about the bookfair and how it works (some of you may have already done a bookfair through B&N). Basically, it's a chance for your library to get back a percentage of sales based on total sales that day, so the biggest task for the library is promotion...getting the word out is key to having a successful bookfair. We had an initial meeting with B&N's Community Relations Manager in August to decide on hours, events that day, etc. Our bookfair was held at the Waterfront store from 10 am-2 pm. We chose to host 2 storytimes, a children's craft table, B&N costume character Spot the Puppy, 2 raffle baskets (anyone who purchased something got a raffle ticket for a chance to win either a children's games basket or a Tupperware adult basket), a local author, Prentiss Orr, who promoted his book "Pittsburgh Born/Pittsburgh Bred" and free prize to all the children who presented their "reward pass."

B&N prints up large bookfair posters and gives you 3 to display in your library. Everything needed for promotion such as vouchers with your library's organization code, "save the date" flyers, press releases, etc. is all found on their website once you have your initial meeting. You also have the opportunity to make a "wish list" of books that B&N gathers and displays on a table that day. Anyone is free to purchase a "wish list" book for your library...we received $261 in "wish list" books that day. Your "earned money" depends on sales that day:
  • Up to $2,000 in sales...10% cash back or 15% in B&N gift cards
  • $2,000-$10,000...15% cash back or 20% in B&N gift cards
  • $10,000 and up...20% cash back or $25% in B&N gift cards

If you have any questions, please don't hesitate to call me or email me (412.882.5694 or colarosad@einetwork.net).


anita said...

this sounds like a great idea & lots of fun!